The Softest Tread

SMSP Sustainability

digital signage

Digital Signage

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PMY Group, a leading provider of integrated technology and media solutions, has invested $4 million in LED digital screen technologies at Sydney Motorsport Park (SMSP) as part of a 10-year partnership with the ARDC.

The new screens, which were officially unveiled at the Supercars Championship round in October 2021, feature a large 45sqm welcome screen, four 12sqm double sided elevated cantilever LED boards, and 144m of pit straight LED screens facing the Brabham Main Straight.

Printed communications at the racetrack, such as scrim, flyers, posters and banners, have a significant environmental impact and are often single use only.

In addition to the materials, there is the ink, toner, and other chemicals used in the printing process. Then there is the energy required to power the printers and dispose of the waste. These factors contribute to the carbon footprint of printed communication, all of which has been significantly reduced on site at SMSP.

The LED screens are also state-of-the-art, so are energy efficient (and offset by our solar panels), and a recycle program for their end-of-life is included.

In addition to the LED screens, PMY Group’s Smart Operating Platform (Platform) will be deployed at SMSP to provide an operational and crowd intelligence solution. The Platform will enable SMSP to better understand crowd behaviour and optimise the fan experience through real-time analysis of data collected from a variety of sources. This has many advantages, such as helping traffic flow and congestion, lessen food production waste by examining wait times and demand, and more.

This is the first time that the platform has been used at a motorsport venue in Australia, and it is hoped that it will set a new standard for fan engagement at other racetracks and even other sporting events.

Digitising internal workflow processes

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Digitising internal workflow processes is not only essential for our internal and customer-facing communications, but allows us to reduce paper waste and printing products and expenses.

In 2022, we automated our internal signage systems in the ARDC Offices, the on-site ARDC Garage Cafe, and within our 10 corporate suites.

In addition to the ecological benefits, digitising internal workflow processes can also improve customer satisfaction by providing up-to-date information and reducing wait times.

Our on-site Cafe has not only reduced printing of menus, but can change a menu on the fly for different events, corporate suites with separate menus, and if a product is sold out or unavailable.

We have also managed to reduce our e-waste. By partnering with recyclable companies such as Closed Loop at the end of the product life cycle, we can further reduce our environmental impact.

Financial Investment

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We are constantly evolving and upgrading our systems, processes, policies and purchasing to improve our footprint, be responsible and accountable, and make our business and Motorsport itself as sustainable as possible.

Approximately $300,000 was invested by the Club from 2016 – 2019 in infrastructure and green solutions (with a $53,000 rebate from one project). This included the installation of solar panels on the main Pit Building, the planting of 300+ trees around the facility, and the replacement of old, inefficient lighting around the venue with LED.

This was stepped up in 2020 with the new partnership with PMY, with $4 million invested in LED screens around the venue to drastically reduce need for single-use scrim, posters and other semi-permanent signage.

The ARDC has also invested money in solar panels and EV chargers, and was one of the first businesses outside of the Sydney metro to feature dedicated TESLA chargers after their introduction to Australia.

In the past financial year alone (2021 – 2022) the ARDC has donated over $130,000 in track time to various charities, local institutions and advancement programs.

Our Learner Driver initiative NIGHTDRIVE, which has run since 2016, has seen over 2000 young drivers take to the track to experience driving at night in safety, with a donated track tome of approximately $340,000 in track time alone. Our partners Driving Solutions has invested thousands of hours to run the event, as has the NSW Highway Command, in making this event such a success for the community.

The softest tread.