Racing Green at SMSP

SMSP Sustainability

sustainable

Closed Loop – Upcycling

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The ‘circular economy’ is a model for sustainable economic growth that reduces waste and maximizes resource productivity.

Upcycling is a process in which waste is transformed into new materials or products of better quality for better environmental value. This process helps to close the loop of the supply chain by reusing resources that would otherwise be wasted.

By upcycling our waste are able to reduce our environmental impact and improve our bottom line.

Sustainability partner Closed Loop has many streams of upcycling, from asphalt to civil equipment, packaging and trays for retail food, building materials and more.

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Digital Signage

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PMY Group, a leading provider of integrated technology and media solutions, has invested $4 million in LED digital screen technologies at Sydney Motorsport Park (SMSP) as part of a 10-year partnership with the ARDC.

The new screens, which were officially unveiled at the Supercars Championship round in October 2021, feature a large 45sqm welcome screen, four 12sqm double sided elevated cantilever LED boards, and 144m of pit straight LED screens facing the Brabham Main Straight.

Printed communications at the racetrack, such as scrim, flyers, posters and banners, have a significant environmental impact and are often single use only.

In addition to the materials, there is the ink, toner, and other chemicals used in the printing process. Then there is the energy required to power the printers and dispose of the waste. These factors contribute to the carbon footprint of printed communication, all of which has been significantly reduced on site at SMSP.

The LED screens are also state-of-the-art, so are energy efficient (and offset by our solar panels), and a recycle program for their end-of-life is included.

In addition to the LED screens, PMY Group’s Smart Operating Platform (Platform) will be deployed at SMSP to provide an operational and crowd intelligence solution. The Platform will enable SMSP to better understand crowd behaviour and optimise the fan experience through real-time analysis of data collected from a variety of sources. This has many advantages, such as helping traffic flow and congestion, lessen food production waste by examining wait times and demand, and more.

This is the first time that the platform has been used at a motorsport venue in Australia, and it is hoped that it will set a new standard for fan engagement at other racetracks and even other sporting events.

Australian Motorsport Innovation Precinct

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The Australian Motorsport Innovation Precinct (AMIP) is a world-class motorsport-driven, innovation, technology, precision engineering and education precinct located trackside at Sydney Motorsport Park.

An initiative of The Australian Racing Drivers’ Club, the AMIP is a physically and technically connected High Performance Technology and Motorsport (HPTM) cluster where future thinking organisations, engineers & developers, universities and research institutions will collaborate with entrepreneurs, business start-ups and incubators.

We will focus on several key areas including race and team development, precision engineering & technology, mobility studies, race and industry education and skills development, sustainability including new power sources such as solar, electric and hydrogen, motorsport safety, as well as allied industry business development.

It’s a place with purpose underpinned by the strong and enduring vision of the ARDC, and is actively supported by the NSW Government infrastructure investment planning as a noted inclusion within the 2022-released “Masterplan for the Eastern Creek Motor Sports Precinct”.

Tree planting

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Since 2016, the Club has undertaken an extensive tree-planting exercise around SMSP to soften the appearance of venue, provide shade, reduce our carbon footprint, and make another contribution to sustainability.

Over 300 young and partly-matured trees have been planted around the venue. The trees are all native to the area, and have been selected for their low fall rates and evergreen, leafy canopies.

Digitising internal workflow processes

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Digitising internal workflow processes is not only essential for our internal and customer-facing communications, but allows us to reduce paper waste and printing products and expenses.

In 2022, we automated our internal signage systems in the ARDC Offices, the on-site ARDC Garage Cafe, and within our 10 corporate suites.

In addition to the ecological benefits, digitising internal workflow processes can also improve customer satisfaction by providing up-to-date information and reducing wait times.

Our on-site Cafe has not only reduced printing of menus, but can change a menu on the fly for different events, corporate suites with separate menus, and if a product is sold out or unavailable.

We have also managed to reduce our e-waste. By partnering with recyclable companies such as Closed Loop at the end of the product life cycle, we can further reduce our environmental impact.

Racing Green.