PMY Group, a leading provider of integrated technology and media solutions, has invested $4 million in LED digital screen technologies at Sydney Motorsport Park (SMSP) as part of a 10-year partnership with the ARDC.
The new screens, which were officially unveiled at the Supercars Championship round in October 2021, feature a large 45sqm welcome screen, four 12sqm double sided elevated cantilever LED boards, and 144m of pit straight LED screens facing the Brabham Main Straight.
Printed communications at the racetrack, such as scrim, flyers, posters and banners, have a significant environmental impact and are often single use only.
In addition to the materials, there is the ink, toner, and other chemicals used in the printing process. Then there is the energy required to power the printers and dispose of the waste. These factors contribute to the carbon footprint of printed communication, all of which has been significantly reduced on site at SMSP.
The LED screens are also state-of-the-art, so are energy efficient (and offset by our solar panels), and a recycle program for their end-of-life is included.
In addition to the LED screens, PMY Group’s Smart Operating Platform (Platform) will be deployed at SMSP to provide an operational and crowd intelligence solution. The Platform will enable SMSP to better understand crowd behaviour and optimise the fan experience through real-time analysis of data collected from a variety of sources. This has many advantages, such as helping traffic flow and congestion, lessen food production waste by examining wait times and demand, and more.
This is the first time that the platform has been used at a motorsport venue in Australia, and it is hoped that it will set a new standard for fan engagement at other racetracks and even other sporting events.
